Photo courtesy of C'est Chic Boutique's Facebook page

North Loop’s C’est Chic Boutique will close this summer

Updated: June 26, 2018 - 2:04 pm

French women’s boutique will close with a July 14 Bastille Day event

Pam Pappas Stanoch is saying “au revoir” to C’est Chic Boutique, her North Loop women’s boutique with a Parisian twist.

Stanoch will close the store after its annual tradition of celebrating Bastille Day, otherwise known as the French National Day, on Saturday, July 14. The choice is a tough one for Stanoch, who beyond running the shop spends much of her time traveling around the globe and running international strategy firm Athena Group International. She also serves on the boards of Books for Africa and the nearby Alliance Française, not to mention a granddaughter she’d like to spend time with.

“I have no life. None. I turned 65 last November and I had to look in the mirror and say ‘do I wish to work 65 hours a week for the next five years?’” she said, noting that’s how long she has left on her lease. “No I can’t. I don’t want to.”

Stanoch said she didn’t have any experience running a store when she opened C’est Chic in 2010.

“I learned how to use a cash register 40 minutes before we opened,” she said, laughing. “I’m impressed with what I’ve done, if I do say so myself.”

Back then, Stanoch, once a North Loop resident, said the neighborhood wasn’t one of the fastest-growing areas in the city and didn’t attract the attention it does today. Now there are new development projects on either side of the store, with the historic rehabilitation of the Campbell-Logan Bindery building and new retail spaces and apartments coming up across 2nd Avenue.

“I was one of the early ones, so it’s been amazing to watch it grow and develop and building those relationships has been really wonderful as well,” she said.

Despite challenges with parking and her older clientele, Stanoch said working in the North Loop has been a “marvelous experience.”

“Our customers have become family,” she said.

C’est Chic will continue on as a pop-up shop with locations to be announced on the store’s social media pages. Stanoch said she just got a new shipment of items, so even the closing Bastille Day sale will feature newer products.

Stanoch, who speaks fluent French, plans to continue her popular shopping trips to France, a tradition she started last year. She already has several trips planned this and next year.

C’est Chic exclusively sells women’s apparel from European designers, including several that don’t sell to other retailers in the United States. Its jewelry comes from local purveyors.

Stanoch said the store’s space in the Whitney Square building will be filled by Filigree Jewelers, which is currently based nearby in the Colonial Warehouse Building.

C’est Chic, at 210 N. 2nd St., is open 11 a.m.–6 p.m. Tuesday through Friday, 10 a.m.–6 p.m. Saturday, 11 a.m.– 4 p.m.