Credit: Photo courtesy Chrome industries

Chrome HUB retail shop opening in North Loop

Updated: November 14, 2014 - 10:42 am

San Francisco-based cycling retailer Chrome Industries will be opening a bike hub in the North Loop space that once housed Handsome Cycles. One part retail store and one part factory design, Minneapolis’ Chrome HUB store joins similar stores in cities across the country like New York, Chicago, Portland, San Francisco and Seattle.

The store, located at 115 Washington Ave. N., will take the space formerly home to Handsome Cycles, which has a history with Chrome. Handsome Cycles has featured a full line of Chrome products in its North Loop concept store since 2013, but moved to northeast Minneapolis earlier this year.

Each HUB is different and house original showrooms meant to serve as gathering places for cyclists and creatives. The new HUB location interior is all recycled from the company’s 2014 Interbike tradeshow booth in addition to reclaimed yard scaffolding and seats refurbished from University of Minnesota lounge.

Ashley Bruha, who previously worked at The Alt bike shop in Minneapolis, will manage the store. Rachael Dye will also join the store as a seamstress and manage the store’s customization program and sewing bar.

“Minneapolis is consistently thought of as one of the best cycling cities in the country. For more than 20 years we’ve built solid relationships here with local independent dealers that we will continue to service and support,” said Christopher Silverman, states president of Chrome. “It’s a natural progression for Chrome to move into the city and offer the full HUB experience for Minneapolis’ cycling culture — it just feels right.”