The third annual Block E holiday tree-lighting ceremony will occur Wednesday, Dec. 1 at the shopping center's plaza at 5 p.m.
Minneapolis Mayor R.T. Rybak, Salvation Army representatives and Block E general manager Sue Bonin will light the 20-foot tree near Bellanotte at North 6th Street & 1st Avenue North.
The ceremony kicks off a holiday season fundraising drive for the Salvation Army's HeatShare program -- a fund sponsored by utility companies that helps low-income families pay their heating bills. In 2003, the fund helped 4,500 families pay their utility bills for a total of $1 million, according to a prepared statement by Block E.
Block E entertainment venues and businesses will feature kettles for shoppers interested in making donations to HeatShare.