Christian Dior Cosmetics
700 Nicollet Mall
Laurie Reade, a striking makeup artist who is hip to the latest trends for eyes, lips and cheeks, doesn't wear much makeup off the job. On the job, she's a poster child for Christian Dior cosmetics as a counter manager at Marshall Field's, sporting smoky gray eyeliner and eye shadow and rubbed-in red lipstick on her cheeks.
The makeup gig is her day job. Outside of work, she sings in the local electronic band, High Blue Star. At Marshall Field's, she spends her time teaching customers beauty tricks and lures customers to her counter with catchy one-liners.
So what's your job like?
It's pretty fun. I get to be creative -- I like that. The other thing that I like about it a lot is that I get to help teach women how to apply their makeup. It helps them feel good about themselves. The only thing about the job that can get a little depressing is that a lot of women have a really poor self-image, which is totally sad because most people are really pretty.
What do you do for them?
A lot of women don't know how to play up their best features, so I teach them how to do that. I teach them little makeup tricks. It's really fun.
What kind of clients do you normally work with?
The thing that I really like about Downtown is its really varied clientele. You get everything from 18-year-old kids to 35-year-old soccer moms, businesswomen, people who are very savvy, people who are from out of town, men. [Men] look for skin care, natural makeup. Sometimes drag queens, transvestites. Anybody -- you name it. I do get a lot of international people.
What is really in right now?
The biggest things for fall are really killer, intense smoky eyes with no lips -- basically no lipstick. Kind of what like I have on. Or like really bright, berry colored lips. Reds, berries -- all of those are really in for the lips.
What is the most challenging part of your job?
The most challenging part is standing out in the aisle with the one-liners. So many people are just like, 'No, no.' That can be hard because of the stigma attached to it, but I do it not because I have to but because it works. It can be fun -- I can play with it and not just stand there with a bottle of perfume and say, 'Do you like to try this.'
What's your favorite part?
My favorite part is when I do a lady's makeup and she's like, 'Oh, my gosh this is so great. Teach me how to do this so I can do it at home.' Teaching, I would say.
Can you describe a typical interaction?
There really isn't a typical interaction. It might be someone that I pull from the aisle with one of my catchy one-liners, like give me 30 seconds and I'll give you luscious lips. I find the more kitschy, the better. The cheesier the better.