Target Center shrinks to grow offerings

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September 13, 2004 // UPDATED 4:04 pm - April 25, 2007
By: Sarah McKenzie
Sarah McKenzie

Downtown-based U.S. Bank is sponsoring a new "theater" in the Target Center with shows planned for November.

A portion of the arena at 600 1st Ave. N. will be curtained off for the new U.S. Bank Theater. The venue will seat between 3,500 and 7,000, depending on the show, said Leslie Berkshire, a marketing manager at the corporation headquartered at 800 Nicollet Mall.

"It's a great opportunity for us to provide people with a more intimate venue," Berkshire said.

Berkshire said promoters of the new venue would attract performers that are more inclined to play in smaller settings than the Target Center's 19,000-plus capacity. She mentioned performers such as Harry Connick, Jr. or the Blue Man Group.

The theater will be surrounded by a floor-to-ceiling moveable curtain and feature state-of-the-art acoustical elements, according to a prepared statement by U.S. Bank.

U.S. Bank has been a Timberwolves corporate sponsor since the team's inaugural season in 1989. Corporate officials declined to disclose financial details of the new theater.

The corporation is the sixth-largest financial services holding company in the United States, with 2,315 banking offices and more than 4,500 ATMS in 24 states.