On Monday, March 19, new downtown nightclub The Brick celebrated its opening with a concert by beloved 90s band Jane’s Addiction. Despite a strong performance from the band and decent sound in the building, the audience’s reaction to opening night was overwhelmingly negative.
Angry fans flooded The Brick’s Facebook page with complaints and aired their grievances on Twitter and other social media platforms. Attendees listed a variety of complaints both large and small: long lines to enter the club, poor beer selection, a too-narrow entryway, overzealous security, too few bathroom stalls, a hard-to-find merchandise table. The largest and most frequent complaint, however, are sightlines in the club. The first show was so packed with people that few could move around the space and even fewer could actually see the stage. While official capacity of the club is around 2,000 people, many in the audience grumbled that attendance should have been slashed by several hundred.
The Brick’s management quickly responded that changes would be made and today issued the following statement about refunding tickets for the Jane’s Addiction show:
To our customers who attended Jane’s Addiction at The Brick on March 19:
We owe you an apology for the issues you encountered during the show. Live music experiences represent some of the greatest moments of our lives and, this was obviously not one of ours. Our goal in bringing a new music venue to the Twin Cities was to provide fans with the best possible concert experience, and despite a thundering performance from Jane’s Addiction, we know we were unable to achieve this greatness on Monday night.
We have an obligation to make this right for our customers, which is why we are offering all Jane’s Addiction ticket holders the choice of a refund, including service fees, or tickets to an upcoming show of their choice (based on availability).
We are listening to your comments and feedback and are committed to making the necessary changes at The Brick to ensure that your next concert experience will be much more enjoyable.
To receive your refund or tickets to an upcoming show, please e-mail a copy of your ticket(s) and confirmation to email@example.com. Or you may physically mail a copy to:
Attn: Customer Service
111 5th Street North
Minneapolis, MN 55403
Please indicate your choice of refund, or the name of the upcoming show you’d like to attend.
Please feel free to contact me directly at BrickGM@thebrickmn.com with any comments, questions or suggestions about your experience at The Brick. We acknowledge that we have a long way to go to earn back your business and are committed to regaining your trust.