Introducing Devil's Advocate

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January 2, 2012 // UPDATED 3:22 pm - January 9, 2012
By: Jeremy Zoss
Jeremy Zoss

The former home of the original Hell’s Kitchen and short-lived restaurants Subo and The Inn at 89 10th St. S will soon become Devil’s Advocate, a new restaurant intended as a neighborhood bar for people who live downtown.

“The food is very approachable,” said owner Erik Forsberg. “Think American bistro. What’s missing in my mind is something that is a repeat kind of place. It’s not a special occasion kind of place. It’s the kind of place with approachable food with a comfortable atmosphere that creates a great everyday experience.”

Forsberg has hired Matthew Frederick, formerly of Porter & Frye as the restaurant’s head chef. Forsberg said Frederick was the only chef he interviewed that instantly understood the casual, approachable direction he wanted for the menu. He’s confident that Frederick’s food will win fans with future diners.

“The idea, I say, is come in for the beer and discover the food,” said Forsberg.

The beer offerings should be a big draw. Forsberg is aiming for 35 to 40 tap line and plans to offer many rare beers and a rotating selection of seasonals. “Doing a menu for a beer bar correctly is very similar to being a museum curator,” said Forsberg. “It’s not going to be the same thing all the time. It depends on the season and what you’re serving at the time.”

Forsberg hopes to open Devil’s Advocate on Feb. 1.