Minneapolis unveils new tourism brand and logo

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October 24, 2011 // UPDATED 12:39 pm - October 27, 2011
By: Jeremy Zoss
Jeremy Zoss

At a press conference today at the IDS Center, the convention and visitors association Meet Minneapolis unveiled a new brand, logo and tagline for Minneapolis’s hospitality industry. After nearly a year of development with agency Preston Kelly, Meet Minneapolis has revealed the new tagline "Minneapolis: City by Nature.”

The new slogan was revealed alongside a new logo and a new website, Minneapolis.org. The goal of the initiative is to increase visitors to Minneapolis by 300,000 annually, which Meet Minneapolis says could add up to 500 hospitality jobs in the city. The city currently takes in $6 billion annually from visitors, which supports 27,000 jobs.

Speaking at the press conference, Mayor R.T. Rybak cited jobs as the main reason for push for more tourism. “One of the most important thing swe can do is bring more people to Minneapolis,” said Rybak. “To do that, we have to get known better.”

Meet Minneapolis will launch the new ad campaign in both national and regional publications, with the goal of attracting visitors from across the country and within the state. To get the word out locally, Meet Minneapolis is hosting an interactive showcase of some of the city’s most iconic locations. QR Codes have been spray-chalked at the Stone Arch Bridge, Target Field, the Guthrie, the IDS Center and the Convention Center. While they last, scanning the codes opens a virtual tour of the location.

A promotional hospitality hour will be held from 4 p.m. to 6 p.m. tonight at locations such as Masa, Rock Bottom Brewery, New Century Theater, Red Stag Supper Club and many more.