Hotel, entertainment center proposed for North Loop

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August 1, 2011 // UPDATED 3:20 pm - August 1, 2011
By: Jeremy Zoss
Jeremy Zoss

A redevelopment project has been proposed for an industrial section of the North Loop neighborhood north of Olson Memorial Highway — one that could bring a new hotel, retail strip and entertainment center to the area by 2013.

Designed by Lubben Architecture and Slick + Design, the development called “Project M” calls for a 164-room hotel, a 27,000-square-foot entertainment center and 400-stall parking structure.

According to architect Brian Lubben, the project is still in quite an early stage. Plans have been presented to the North Loop Neighborhood Association, but no formal proposal has yet been made to the city.

“Our focus is to talk with the North Loop group,” Lubben said. “Obviously we want it to fit in with what they’re thinking for the neighborhood.”

A representative from the North Loop Neighborhood Association said they are interested in the project and look forward to seeing future versions of the plan.

The developer backing the project is in negotiations with the site’s owner to purchase the parcel, which is home to three single-story industrial buildings on the site. The nearly four-acre site at 620 Olson Memorial Highway is currently leased by courier Velocity Express. 

“That’s the main goal — to get the site acquired and to get the buildings demolished and the site cleaned up,” Lubben said. “We certainly want to take a view of what’s in Downtown and do something that complements what’s there. There’s a lot of entertainment in Minneapolis and we’d love to be a part of that."