After offering reduced parking rates at several locations around Downtown for 20 years, the “Do The Town” parking program is scheduled to end this week. According to the press release issued by the Downtown Council, the program is ending because it has “fulfilled its mission” and the transit options for Downtown are now great enough to render it unnecessary.
“We are pleased with the results that we’ve seen from this program, and feel that it’s achieved our goal of attracting more people to downtown Minneapolis,” said Sam Grabarski, Minneapolis Downtown Council executive director in the statement. “With the addition of efficient mass transit options and parking incentives offered by many downtown businesses, we feel downtown visitors have a variety of options that fit their specific needs.”
The Do The Town program offered free or discounted parking when commuters parked at specific locations such as City Center, Gaviidae Common or Macy’s and spent $20 or more at participating retailers. The Do The Town program ends on Thursday, the last day of June.