Carmichael Lynch drops Harley account

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August 30, 2010 // UPDATED 2:29 pm - August 30, 2010
By: Gregory J. Scott
Gregory J. Scott
When it comes to selling muscle bikes, three decades is enough.

Downtown advertising agency Carmichael Lynch announced August 30 that it was resigning from its Harley-Davidson account, ending a relationship of 31 years with the iconic motorcycle brand.

In a prepared statement, Doug Spong, president of Carmichael Lynch, said, "Our agency leadership came to the consensus that we've taken the Harley-Davidson brand as far as we can. It's in our best interest to part ways."

Mark-Hans Richer, Harley’s CMO, said, "Our strategies have been moving away from a singular consumer target and a one-size-fits-all agency solution. Rather than accept this new reality, Carmichael Lynch chose a different path and we respect that."

The website, which closely tracks the advertising industry, has alleged that Harley-Davidson had been unhappy with Carmichael Lynch for at least two years, ever since the motorcycle maker hired Richter from General Motors in 2007.

According to Carmichael Lynch, the decision will not result in layoffs at the Warehouse District headquarters. CEO Mike Lescarbeau said that the team assigned to Harley-Davidson would be reassigned to a number of new accounts that the agency won this summer.