Opening date and a name change set for new Thom Pham restaurant

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July 26, 2010
By: Gregory J. Scott
Gregory J. Scott
True to his word, Thom Pham has succeeded in prepping his new restaurant space for a late summer opening.

Less than three weeks after showing off the 10,000 square foot space at 533 Hennepin Ave. S., which at the time was messy with renovation debris, Pham’s management company, the Phamous Group, says the restaurateur is ready to open for business. The first day of operation for Wondrous Azian Kitchen will be Thurs., Aug. 12.

That’s right, the new restaurant has a shortened name. According to Chris Kallal of Twincy, the agency handling Pham’s marketing, the word “Wanderers” has been dropped from the title. The sign out front, though, will read “Thom Pham’s Wondrous Azian Kitchen.” The retaurant will be known casually as simply "Wondrous."

“We’re gonna do a closing party at Azia” — Pham’s Eat Street restaurant—“on Sunday, August 8. Then on the 12th, we’ll do an opening party at Wondrous,” Kallal said. “We’re gonna open it up, sample a bunch of food — and obviously some of the new cocktails.”

Wondrous will offer happy hour specials all evening, he added, and a plan for musical entertainment is in the works.

As for the Azia location, at 2550 Nicollet Ave., “we’re in communication with a potential buyer,” says Elizabeth Grzechowiak, executive director of the Phamous Group.

According to Pham’s landlord, three years remain on the Azia lease. No official details are available yet on the transition.