A Q&A with Colle+McVoy CEO Christine Fruechte

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July 19, 2010 // UPDATED 12:49 pm - July 19, 2010
By: Sarah McKenzie
Sarah McKenzie
Here are some thoughts from Colle+McVoy CEO Christine Fruechte on finding inspiration, balancing work and family, and keeping energized, among other things.

DTJ: Who inspires you? What leaders do you admire?

My 10-year-old son, who still sees the world through rose-colored glasses.

• My dad, who at a very young age taught me what it meant to live your dream as an entrepreneur.

• Chuck Porter, (Chairman of Crispin Porter + Bogusky) for his never ending passion for the being the best.

• Shelly Lazarus (Worldwide CEO and Chairman of Ogilvy & Mather) and Linda Sawyer (CEO of Deutsch) for blazing a trail for women in advertising.


What is your advice for young people starting out in the advertising/marketing industry?

• Love what you do and do what you love.

• Never burn any bridges.

Not only is your job to build brands, it is also to build the people around you.

• A strong character and work ethic earns you more than you know.

• The best way to predict the future is to create it!


What is the most satisfying part of your job?

• Helping our clients achieve business success.

• Creating game-changing work that has a significant impact on our clients’ businesses.

• Developing talent.

• Constantly learning new things.


What is the most challenging part?

Finding great talent.


How do you keep your energy up given all that you do?

• Attitude is everything. I love what I do, I believe in the people I work with, and I see tremendous opportunities ahead for our clients.  How can you not find this energizing?

• It’s also energizing when you are able to lead a team to five years of consecutive growth.  

• Sleep, exercise, and drinking a lot of water helps, too.

• I also stay energized by giving back to my community and supporting non-profits such as Free Arts Minnesota, The Crisis Nursery, and Cultural Jambalaya among others.


How do you find balance between work and family?

• When things get too crazy, I take a deep breath and remind myself that although I love my job, my “number one client” is my family.

• I am also very lucky to have an amazing husband who helps me keep my balance.

• I survive by multitasking and prioritizing.


Any secrets you’re willing to divulge about how to keep the creative juices flowing? 

• Great ideas can come from anywhere, including the most unexpected places. Always have an open mind.

• Be a cultural carnivore — explore, travel, read.

• Carve out time to clear your head and think — running is great for this!