Biz buzz: iDream.tv

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November 9, 2009 // UPDATED 9:10 am - November 9, 2009
By: Amanda Kushner
Amanda Kushner
Company unveils new video-making tool for businesses

Northeast-based iDream.tv Location Images just launched Project Green Screen, a new service to help companies create video content for their websites.

 “Video on the web is just the wave of the future if you are going to get noticed, if you are going to be able to communicate, if your website is going to be active and vibrant and viable, you are going to want video on your website,” said founder Edie French.

Project Green Screen is a studio-based service, where clients come to the studio and are recorded in front of a green screen and then iDream.tv will replace the background adding visuals and graphics, she said.

French said it is a way for people to connect personally with the audiences they want to reach.

The idea for Project Green Screen was developed when iDream.tv was working on a documentary for South Minneapolis-based Frank Theatre, and a green screen was used to create the project because it was a way to include interviews while working on a budget.

“It made it look like we were traveling all over the world to get the interviews, but we did it in our studio,” she said. At the same time a client came in asking for a short clip for their website that explained his company and helped that client connect to people he works with. Afterward he said it was a service others could benefit from, she said.

The service allows for a message to be delivered in other languages as well, French said. For more information about Project Green Screen contact iDream.tv at 789-3500 or go to iDream.tv.

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MNfashion Holiday is opening its second annual holiday boutique at Gaviidae Common, 651 Nicollet Mall. Clothing and accessories sold at the boutique are made by local designers including A03 Designs, Calpurnia Peach, FOAT Design, George Moskal, Liebling Designs, Post Accessories and Ruby3. The shop will open Nov. 9. An opening reception will be Nov. 12 from 4–7 p.m.

The holiday boutique is made possible by a grant from the Pohland Family Foundation.

The boutique will be open Monday­–Saturday, 10 a.m.–7p.m., and Sundays, noon­–5 p.m. until Dec. 31.

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Caribou Coffee, 1116 Nicollet Mall, is remodeling the store and introducing new beverage and food platforms. Caribou is partnering with Guittard Chocolate Company, a high-end premium all-natural chocolate product, instead of using reconstituted chocolate in a syrup form, which is traditional at coffee shops, said Jennifer Hamm, a Caribou spokesperson. There are six ingredients in the chips, and they’re melted into the milk while it is steaming, she said. The chips are available in milk, white and dark chocolate. The new chocolate drinks will be available with the launch of the holiday platform on Nov. 12, and the Nicollet location and another remodeled location in Glenwood will re-open in mid-November, she said. On “Black Friday,” Nov. 27, stores will feature samples of the chocolate and a buy-on-get-one deal on chocolate drinks.

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Noted:

Pedal Indoor Cycling Studio, 21 5th St NE, has closed. A note on their website says, “Pedal has closed its NE Minneapolis studio. For now, Pedal is on hiatus. Check back once in awhile for news and happenings.”

Reach Amanda Kushner at akushner@mnpubs.com.