New Belgian Brewing Company made a big, sudsy splash in Minneapolis when they finally made their Fat Tire Amber Ale available in local liquor stores about two years ago.
But how much of a Fat Tire fan would you have to be to hand over your car keys when the Fort Collins, Colo., brewery rolls into town later this month?
New Belgian is bringing their 2009 Tour de Fat — a celebration of bicycles, bike culture and, of course, their beers — to the Parade Athletic Fields July 18. During the event, the brewer will select one volunteer to swap their car title for a hand-built Black Sheep commuter bicycle.
The lucky biker will be chosen from among contestants who submit a video or written essay describing their desire to live without a car for one year. (For contest rules and information on entering, visit the Tour de Fat section of the New Belgian website.)
Minneapolis is the second of 11 stops for the Tour de Fat, which starts Saturday in Chicago and winds its way across the western and southwestern U.S.
The event at Parade Athletic Fields was scheduled to include a bicycle parade, music and a funeral procession for the car that will be traded for a bicycle. Bicycle parade registration begins at 9 a.m., with the parade setting off at 10 a.m.
The event is free, but proceeds from the sale of beer and merchandise will go to three local bicycle organizations: the Midtown Greenway Coalition, Minnesota Off Road Cycling and the Bicycle Alliance of Minnesota.
Last year’s Tour de Fat raised more than $250,000 for 24 non-profit organizations.