Traveling bathtub part of HCMC campaign
A steaming bathtub and a group of bathers will make their way down Nicollet Mall Tuesday for the launch of a Hennepin County Medical Center (HCMC) campaign to prevent traumatic brain injury.
The rolling shower scene is meant to draw attention to the number one cause of traumatic brain injury: falls. The tub will travel from 5th Street to Peavy Plaza between 7:30 a.m. and 2 p.m. accompanied by campaign workers in bathrobes and slippers.
A second campaign event was set for 11 a.m.–5:30 p.m. Thursday, when HCMC’s interactive Brain Bar kiosk will make its way down Nicollet Mall. The educational display will allow visitors to build their own brain and share it through an online gallery.
HCMC Traumatic Brain Injury Center staff will be on hand during both events to answer questions.
Following the Thursday appearance, the Brain Bar begins a tour including stops at the Minnesota State Fair Aug. 25 and the Minneapolis Bike Tour Sept. 14.
More than 1.5 million traumatic brain injury incidents are reported in the U.S. every year, with 15,000 occurring annually in Minnesota, according to HCMC. Traumatic brain injury is the leading cause of death and disability among children and young adults, the hospital reported.