Rush’s Bridal has been open so long that former customers’ granddaughters have bought wedding dresses at the Nicollet Mall bridal boutique. This generation, however, will be the last.
The family-owned shop recently announced it will be closing its doors Sept. 1 after a 68-year run downtown. Despite opening in 1948, Rush’s Bridal is still in the family, run by Tom and Andy Rush, the sons of founders Donald and Nancy Rush.
Tom, who has run the business for almost 30 years, told The Journal that changes in the bridal industry due to the Internet have caused them to lose business. Over the years, several other bridal shops have exited downtown, making their shop one of the last ones left in the city’s core, he said.
“It’s sad. We just felt that it was time,” he said.
The shop’s legacy has stretched long enough for three generations of women to wear their dresses. Tom said his mom, who passed away last year at 92, worked as a sales consultant in the shop until she was 88 and was helping families who had gotten their dresses from them after World War II when Rush’s Bridal opened.
The brothers will find another tenant to fill the shop’s 2,000-square-foot space above Barrio on Nicollet Mall. They will continue to own the building and the neighboring approximately three-story building now home to Ling & Louie’s.
“The Rush family is retiring after 68 years in the bridal industry and developing the building for other uses. We are honored to have played a role in so many of your wedding stories. We sincerely thank you for your patronage,” the family said on their website.
Rush’s Bridal is offering wedding dresses off the rack for 50 percent off.
The store at 927 Nicollet Mall will stay open until Sept. 1 in order to accommodate current orders. The business has stopped taking special orders.