Snack company sprouts in Minneapolis

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June 26, 2013
By: Gabrielle Martinson
Gabrielle Martinson
Live Better Brands moving from New York to North Loop

NORTH LOOP ­— Live Better Brands, the producer of Way Better Snacks, promoted as a healthier, all-natural snack food brand, has made Minneapolis its new home.

The company announced Tuesday that it has officially relocated from Islandia, N.Y., to the Tractor Works building in Minneapolis’ North Loop Warehouse District.

Live Better’s Way Better Snacks brand currently includes six different kinds of vegan, gluten-free tortilla chips made by germinating, or sprouting, its ingredients, a technique the company says makes the nutrients inside a seed easier to absorb and benefit from during digestion. Pita chips and crackers will be the next items to join the company’s snack line.

Launched in the fall of 2011 by former Twin Cities resident Jim Breen, Way Better Snacks can currently be found in more than 10,000 stores across America and Canada, and is locally stocked at Whole Foods, Lunds & Byerlys and Cub Foods.

 The company hopes to expand with the move to Minneapolis, and is expecting to employ more than 20 people at their Minneapolis corporate office by 2014.

 To learn more about Way Better Snacks, visit