Details on Target Field Station’s special design features have started to emerge.
Headlining the “enhancement package,” as Twins President Dave St. Peter called it, is a video board with a large digital clock mounted above it, a wayfinding sign attached to the back of Hennepin Energy Recovery Center (HERC) and a “light garden” consisting of interactive lighted poles nestled into a small grove of trees.
“Not only will this station be functional, but I think that it will be a really, really cool gathering space and an asset for downtown and the North Loop neighborhood,” said St. Peter. The Twins and United Properties are paying Hennepin County $3.5 million for the enhancement package.
Brian Suchy, a real estate manager from Target, and Dan Starkey, director of ballpark development with the Twins, worked together to design the features and presented them at the 2020 Partners meeting Jan. 28.
"Volume" at the Victoria and Albert Museum in 2006
The rectangular poles in the light garden will be 8-9 feet tall and lit on two sides by interactive, programmable LED lights.
“We will have the ability to change the content of the lights to reflect if there’s a homerun, if it’s winter, spring, summer, or if it’s morning, afternoon, or night,” said Suchy.
The light garden was inspired by “Volume,” an art installation created by United Visual Artists and Massive Attack. “Volume” debuted at London’s Victoria and Albert Museum in 2006, and has since appeared in many other museums and galleries across the globe.
“We’re trying to develop the content and are hoping to test it and play around with it for a while. It’s like a new toy,” said Suchy. The light poles will be operated through the Target Field broadcast control room.
The Target Field Station sign will have red, blocky, capital letters and will be attached to the back of HERC. The red letters will light up and change to white when it gets dark.
Designers hope it will become an iconic wayfinding sign, similar to the Grain Belt sign next to the Hennepin Ave. bridge or the Gold Medal Flour sign in the Mill District.
The video board will measure 29 feet by 16 feet, slightly smaller than the video board above right field at Target Field. It will show Twins home games and most likely Twins away games as well. St. Peter said most forms of advertising would be tough to do because of the Twins' agreement with the Hennepin County.
“You’re certainly going to see branding relative to the Twins, and Target Field Station, upcoming events, breaking news in the world, and maybe the Vikings if they are playing on a beautiful September afternoon, as long as the Twins aren’t playing, of course,” said St. Peter.
He also said he would like to screen movies to utilize the station’s “great lawn,” and use the video board in conjunction with concerts that may be played there.
A rendering of what Target Field Station might look like from its western entrance
A two-sided digital clock will be mounted above the video board. When the time changes the clock’s numbers will flip in a manner seen commonly at old transit stations.
“It’s reminiscent of the clicker boards of say, Penn Station, but also like the scoreboard, how they click from one digit to the next,” said Starkey.
Target Field Station will open Saturday, May 17. That day the Twins play the Mariners at 6:10 p.m. There will be speeches and an opening ceremony in the morning, followed by festivities all day leading up to the game.
Announcements regarding three additional art installations at the station and retail shops next to the transit plaza are expected to be made soon.