Sarah McKenzie

A push to diversify the creative class

// OLSON spearheading campaign to turn minority high school students onto advertising careers //

Loring Park’s OLSON company is the driving force behind a new initiative called The BrandLab — an educational program for Twin Cities high schools designed to introduce students from diverse backgrounds to the field of marketing.   

The program is the brainchild of John Olson, CEO of OLSON. The agency started the concept a few years ago, but now several other Twin Cities marketing and communications companies have signed on to support the program.


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