Sarah McKenzie

Identity switch for North Loop neighborhood

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The North Loop Neighborhood Association has selected Little & Company, a strategic design firm based Downtown, to come up with a new identity and logo for the neighborhood.

The design firm is expected to unveil a new identity for the North Loop next spring, complete with a neighborhood logo, a color scheme for its marketing and communications materials. The group decided Dec. 15 to keep the "North Loop" name.

Matt Clark, treasurer of the North Loop Neighborhood Association, said the organization plans to spend $25,000 on the neighborhood identity project.

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