Cassie Jones

New crowd-sourced fashion boutique opens downtown


DeSean Mills, 24, has built a community of almost 300,000 on social media in the past year for OOTN Magazine, an online look book of crowd-sourced fashion. Now, Mills is bringing this platform to life through OOTN Lifestyle, a retail store at 99 S. 10th St.

Mills said he has always had an entrepreneurial spirit and loved to create new things. At 17 he was managing a retail store and soon after became a buyer for the store, which boosted his interest in style.


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